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What is or what will be the new normal?

What will be the new normal?

After joining many webinars and speaking to business owners and senior management within companies one topic of conversation has been raised repeatedly and this forms the title of my latest article.

When the COVID19 situation subsides, and life returns to a semblance of normality, how will you run your company and how will you accommodate your staff? It has been widely recognized that staff can work from home (WFH) effectively, as long as there are key performance indicators introduced and effective team management. At RLC we have been able to work effectively from home, KPI’s are at an all-time high, and the staff seems to have adjusted to WFH better than I originally expected. As a manager, I was concerned that I wouldn’t be able to be hands-on, this is true, but it has helped to hone how I manage my teams and for the staff to step up in terms of responsibility.


Does this mean that staff (or teams?) can work remotely in the future?

Simply put, yes!! We are in a result-driven business and if the staff is performing well then, we can accommodate staff working from home. That being said, the soul of work is torn away and I much prefer working in the office; my staff feels the same way. Whist I can save 3 hours of travel time out of my day, the energy, buzz, and collaboration are something that is hard to replicate in video calls.

What about other companies?

Most that I have spoken to have managed to adjust to the change well. COVID19 has certainly sped up the digital capabilities and remote working ability of many companies and those who have been able to pivot, innovate, and act decisively have benefited. The business owners also echo my sentiment that in the future, for the new normal, they are more likely to allow staff to work from home. According to the Engaging Millennials Report conducted by Gallup, 87% do not feel engaged in the workplace; is the ability to work from home going to improve this? The office will never be replaced but giving trust to your staff will result in improved autonomy, ownership, and loyalty in the so-called “The New Normal”.

What about smaller tech companies that operate in co-working spaces?

Companies are able to rotate staff so development can continue. One business leader whom RLC collaborates with often mentioned “Developers are often nocturnal, socially shy individuals. They do their best work in isolation and without distraction. I am able to run 3-4 shifts in my company without the need to expand our office space.” Speaking with Software Developers they also like freedom and agree they can get a lot of work done but worry about their job security and making mistakes on projects.

How is your business adjusting to the new normal and do you see the traditional offices and co-working spaces as a thing of the past?

This article was written by Alexander Grant, Divisional Head of Digital & Business Services at RLC Recruitment. Should you wish to connect with Alexander please email him at